As a videographer, I like the creative side of this industry. As a entrepreneur, I appreciate the selling side of the business. Video and new media are combining both worlds giving entrepreneurs and videographers an opportunity to reconsider, redefine and redo their strategy for a web audience. One industry that is way ahead of the curve when it comes to branded video content is the always forward thinking high fashion industry. The Gareth Pugh S/S 2011 Collection video by Ruth Hogben is the perfect illustration of how the clothing industry has welcomed new media. In the 9 months since the video was initially released, it has received over ninety thousand views on Vimeo alone. That’s over ten thousand views a month! Did those numbers make you ask yourself, “Are my traditional ad campaigns creating equivalent results and worth the cost?” Are you thinking about how much you would you pay for this type of exposure?