Although the most popular and successful entrepreneurs are said to have the ‘special touch’ that can predict a product’s success, they’re more often than not wired up to hard data when making major decisions. Whether this is your 1st time, your 5th time, or your 50th, knowing what the market will do is not something that you can tell by intuition. Remember, one of the most stressful and hard times any entrepreneur faces is when they are about to launch a new product. In the past, beta testers and focus groups were hired by internet marketers and entrepreneurs to test new products and markets; now it’s possible to use the enormous Google search traffic as an effective replacement for traditional market testing.