For years Microsoft has been collecting data on how people use the internet. But in 2012 the company is expanding its efforts to encourage internet users to think about their online reputation and to practice better reputation management. The company released a report with steps and tips for laypeople and web marketing firms to follow to make sure their online image is safe and positive. A lot of people think about reputation management however countless people also do not. Some seem to be completely unconcerned with their online reputation and this may come back to haunt them in the future.