Although the most popular and successful entrepreneurs are said to have the ‘special touch’ that can predict a product’s success, they’re more often than not wired up to hard data when making major decisions. Whether this is your 1st time, your 5th time, or your 50th, knowing what the market will do is not something that you can tell by intuition. Remember, one of the most stressful and hard times any entrepreneur faces is when they are about to launch a new product. In the past, beta testers and focus groups were hired by internet marketers and entrepreneurs to test new products and markets; now it’s possible to use the enormous Google search traffic as an effective replacement for traditional market testing.

The information that an AdWords campaign brings you is priceless, whether you’re looking to sell 20 copies or 200, put up a series of ads that will test for the main factors of your product. It could be price, the name you are using, and/or the description of your product; just allow the results to speak for themselves. By running an AdWords campaign specifically targeted to your market, you can gain some extraordinarily valuable insights into performance, consumer preferences, and general price for any product.

Using an eBook as a demo product guideline, here’s a simple example:

Your mission is to gather as much information as quickly and cheaply as possible on five potential product names, 10 potential product descriptions, and get an idea of the price point in order to promote the eBook that you’ve written yourself.

To see which one performs the best, without mentioning price or cost associated with it, run five different Google AdWords campaigns. All 5 ads need to have the same exact information with the exception of the book’s potential titles in the ad text or headline. Only keep the best performing and drop the rest.

Now, run your ads with ten different product descriptions. The titles and headlines should be consistent and identical, with only the advertising copy changing. Find out which product description works the best for your audience, and lose the others.

Now determine your price point. Run the same tests again, but with ten different prices, to see which one continually leads to most people to both click on your advertisement and read through your product description and sales copy. Create a form to place at the end of the page to collect the names and email addresses for your potential customers.

By using this simple strategy, you’ve determined the best name, description, and price for your online product, created a marketing database, an email list, and best of all, once you launch your product, you have the opportunity to market to people directly. Not bad for a little AdWords spending, and certainly more cost effective than the traditional methods of gathering market information.

To find out more about PPC advertising, get your free Adwords 101 report. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link if you sign up at Clickbank Pirate.

Tags: AdWords advertsing, Internet Entrepreneur, Internet Marketing, online advertising, online marketing, pay per click, Ppc, small business advertising, small business marketing

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