The factors that make a big impact on search engine rankings are usually seen as highly secret information vital in keeping the integrity of the Internet alive. None of the big search engines like Google and Bing want website owners to know their algorithms for ranking web pages in search – even less letting you in on their version of the top ten tips for better search engine ranking. When you do a search for something typical like “buy books” you will usually get thousands and thousands of websites that match the query, where only a fraction will actually be useful for what you are looking for. As a general rule, search engines only show ten results on the first page. Everyone who manages a website wants to have one of those 10 spots as users generally tend to find answers that satifies their need within that top list. That makes it very important to know the top ten tips for better search engine ranking.

Let’s take a look at what some consider the top ten tips for better search engine rankings.

1. Choose good Target Keywords – understand how your audience think. Your webshop sells groceries for home delivery. If someone queries a search engine for “online supermarket” or “groceries delivered” you of course want to claim one of the 10 sought after spots on the first page of the search results. If a different page on your website is focused on “snacks and chips”, then you should give that page it’s own keyword “snack foods”.

2. Make sure to put your main search keyword in the title of your web page. It is absolutely vital to include your main keyword or words, so they show up in the title tag. Something like “Hot make-up for girls on sale” could work to get the attention of your target customers. A catchy title is also always a sure winner.

3. In the body of your web page make sure to inlcude your keywords and words wherever sensible, but don’t go overboard. Google and the other major search engines will penalize you for “keyword stuffing”.

4. The words used, when other websites link to you are crucial. It’s called anchor text, and it’s the part of a text link that you click. Always try and get in touch with any websites that are supporting yours and ask them if they could use anchor text that you prefer.

5. Inbound links – It’s simple, more is better. Inbound links are very important. This is the part where you need to put on your salesman hat and aim at getting as many other websites to link to you as possible.

6. Ensure that sites linking to you are somewhat related to the category you work in. There’s no point in having a website selling fishing equipment have an inbound link to “Make-up for girls”.

7. The longer your site has been out there, the more hits you get, and the better the chance of it appearing in that top 10 list of results. Of course, you can’t magically make your site age. Patience is the only answer for website aging.

8. Relevant Content – Don’t give your website that catchy title with a strong target keyword without making sure that the content is relevant to the topic. Those keywords need to be a part of the content on that page.

9. Include HTML links on your website’s main page that link to other relevant content in deeper parts of your site.

10. Probably should have put this on at no. 1 on the top ten tips for better search engine rankings. Spamming is not the way to go. Pilling your keyword into meta tags like there’s no tomorrow is pointless. Along with using hidden text – although tempting, it’s one of those things that the search engines can spot a mile away.

Tags: income, Internet Marketing, marketing, online marketing, ranking factors, revenue, search, search engine optimization, Search Rankings, seo, seo tips, seo tricks, top 10

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