Try to include your most important keyword phrases in heading tags on your web pages if you can but keep in mind it should not be exactly same as title of your page. You can use (H1 H2 H3) tag for specifying anything important. To reduce size of heading you can use .CSS styling.

Include keyword in Domain name using hyphens if necessary. This doesn’t mean having a domain name like keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being www.dogtraining-guide.co.uk

Write great unique content. Great content is where it all starts. You can have all the keywords in the world, but if your content is no good, people won’t stick around on your site and search engines won’t find your site valuable. Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages.

Make your Meta Description tag very attractive containing keywords because it will appear on the search engine result pages. People used to judge your content my meta description, keep this in mind.

Add new content all the time. Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

Vary your anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

Site-maps have become important in the past few years because it tells search engines about all of the pages on your site. This will help the search engine spider thoroughly index all of the pages on your site. If you do not want certain pages to be indexed, but still wish to display that page in your Site-map you may exclude the page in your robots.txt file.

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Posted in Internet Marketing by Harry King No Comments Yet