Search Engine Optimization is a considerable part of what I accomplish every day. It is a large part of what I do daily. I have been involved in search result optimization from prior to that date when Stanford university did the Now famous deal with the two gentlemen that created Google.

A bit of seo history, before Google there were established search engines like OpenText, Lycos and others. This was when seo first came into its own. Particular industries realized quite early in the game that most of the world’s active traffic flowed through one or more of the search engines at some period of time during the week.

Serp optimization has always been about getting your Web pages as high in the search results as possible.

Is the most important thing the quantity of visitors that arrive ? That is an interesting question.

In your business perhaps the number of visitors is not the only important factor, but visitors that purchase are then any position on page one of google search results is going to potentially bring you some small measure of business.

If you are on page one but in position number 5 then your traffic is truly a trickle compared to what websites in the number one, two and three positions in the serps are getting .

If a hundred new searchers daily review a certain Google Search engine result page, and your web property is in position 7 Through 10, you may be consider yourself grateful to receive just 3 of those potential customers. Don’t ever think that human researchers evenly click on the top 10 positions. Natives to Mars might but not us landlocked humans. Positions 5 though 10 may get a total of just 12 visitors while position 3 all on its own gets 6 visitors, and the highly coveted positions of one and two may together receive 25-30.

Some of you would be scratching your heads and saying Trevor, go back to public school because your math doesn’t add up to 100. Most Correct, you would be, but you can stop laughing because of the 100 visitors that arrive at that search result page, a few will click on the commercial paid ads at the top and right and perhaps more than fifty percent will really just try another search term or phrase.

Isn’t this exactly what you might do?

Getting people to click to actually click on your ad in the natural or organic serps is another art form entirely. A description such as “The ultimate cure for breast cancer …” will obviously get far more clicks than a droll description like “Information on breast cancer…”

The goal however isn’t just about just getting into the top 10 positions on the search engines, its really about getting your likely purchasers to take action ( on your listing in the search results ).

So, if your wonderful friends won’t voluntarily link back to your web property using your most wanted keyword phrases what can or will you do? The answer, is not so simple, but in a way it is, though it requires hundreds or thousands of hours of networking with your peers type of work, you must find a way to get it done yourself.

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Posted in Internet Marketing by Trevor Weir No Comments Yet