In these turbulent times, many companies seek to cut back their marketing efforts to save a buck. Depending on what type of financial position you’re currently in, a cutback may be a necessity for your company. In most cases however, cutting back marketing isn’t essential – and it isn’t necessarily wise.

Let me elaborate on this point a little bit further.

The most successful businesses and individuals, although seemingly conventional in their methods (herd mentality) are most often actually unconventional. They stand out from the pack by taking a less common approach.

As an example – take Warren Buffet – the most successful investor in recent history.

While most think of Warren Buffet as a relatively conservative blue chip investor, he’s more contrarian in his strategies than he appears to be. For recent back up evidence, simply look at his multi billion dollar investments in Goldman Sacks and GE when markets were extremely volatile and uncertain. His recent investment in late 2008 totaled 8 billion dollars in these two companies (a huge chunk of his net worth) when many people were liquidating their investments from fear of further loss.

So, while the majority of investors were redeeming their investments, Buffet was going back into the markets. Going in big.

After all, you can’t achieve the returns that he’s achieved by acting like an every day investor. He obtains a significantly lower cost base on his investments and ultimately realizes significantly more upside.

Similarly, shrewd businesses also see this market downturn as a land grab opportunity that can offer high financial rewards. While their competitors slash marketing budgets and cocoon into a near hibernation, street smart marketers are engaging in a veritable market share land grab – and they’re topping up on cutting-edge web site marketing services at their disposal to help get the job done.

Why web site marketing services? Internet Marketing offers several advantages over traditional marketing. Some of these advantages include:

1.) Most forms of Internet marketing are simply less expensive to perform than common forms of traditional marketing, and often deliver a greater ROI in the process.

2.) Online marketing methods can be measured for effectiveness very easily with very little initial spending involved.

3.) Investing in Internet marketing can often deliver ongoing results, in contrast to the short term payoff derived from many traditional marketing avenues. An example of this contrast can be seen with the need to continually “top up” your marketing spend when your TV or radio campaign comes to an end in order to have them deliver more leads versus the more prolonged lead generation you get through search engine optimization or affiliate marketing.

4.) Online marketing is very flexible. Things can be updated and changed, started and stopped – in real time.

The list goes on and on…

During these trying economic times, I invite you to adopt Warren Buffet’s contrarian philosophy as it applies to marketing. Don’t get sucked into a herd-based mentality which tells you to adopt a “wait and see” attitude during a down business cycle. Taking the same approach as the herd won’t create extraordinary results. Experiment with new forms of marketing, including the many web site marketing services available to you at lower cost than traditional advertising methods.

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