Oct 09
25
It could very well be depressing at times to find out that your website is still nowhere to be found on the search result pages despite trying to put strong effort at optimizing your website well for the search engines. You may have been reading a lot of materials lately, both physical books and ebooks at the same time and yet your face continues to do nothing but frown each time you check at the progress of your site’s search rankings. The big question now is, just what could be preventing your website from getting up there on top of the search engine pages?
The good news is, you don’t have to become a SEO guru just to be able to achieve your goal of getting high search rankings for your website. The truth is, there are some major factors that strongly influence your website ranking. The bad news is, most website owners do not perform these factors the right way, if they even perform them at all. These major factors are as follow:
Forgetting to fill up the title tags in the pages
Did you know that second to the quality and quantity of links pointing to your website, the title of your page is another very critical factor that search engines take very well into consideration when determining how and where to rank your website for on the result pages? Yes, you read that right. The title of your page is one of the most important things that will determine your site rankings. No matter how perfectly you optimize for the other parts within your webpages, if you don’t have your keywords in the title tag, then you have a much bigger disadvantage compared to your competitors with well optimized title tags on their site. You should always make sure that you don’t leave out your page titles blank, be sure to write your keywords in there.
Creating website pages to impress humans
No one can deny the fact that people are initially impressed with looks. No matter what subject we talk about, when it comes to making impressions, looks always come first. Whether it be for people or things, one will always judge initially based on what he or she sees. But then of course, as the saying goes – “don’t judge a book by its cover”. This is particularly true when judging the value of a certain website. You can’t tell a website’s value based on its design. For search engines, the looks of your website always come last. The engines determine your site’s value through its content. And based on what is in your content, they get the idea which keywords should your website be ranking for. If your website is purely made of heavy graphical designs with very little relevant content in it, then don’t expect the search engines to even get a good idea on which keyword rankings should your site belong with.
Not having a specific target keyword or topic on the site content
“Jack of all traits, master of none”. Are you familiar with this statement? Have you ever seen a guy who knows a little bit about everything but then has no real and specific specialty of knowledge? To put more emphasis on this, would you rather go to a person who have general knowledge and opinion about equipments and how they work rather than seeking for an auto mechanic to fix your broken car? Well of course not. The same way goes when writing your website content. If the content of your webpages always talk a little something about almost every topic available out there, then how would you expect the search engines to figure out what exact topic your site is all about, let alone the specific keywords that your site should rank for.
Want to achieve top search engine rankings fast? Seek help and advice from a professional Freelance SEO Expert. Make sure you get as much targeted visitors to your website as possible. An SEO Specialist can make this happen for you.
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