Nov 09
26
Why The Top Three Listings In The SERPs Is The Goal
Internet marketers are using a variety of methods for getting their sites ranked high in the many search engines that exist online today. There are many varied techniques used to promote a blog, website, or landing page, and all marketers want to be listed as the first listing on page one of the Search Engine Results Pages – SERPs.
Internet marketing tools have evolved just as much as the search engines. Even though there are quite a few search engines, and there are hundreds, you can get software to track your progress in each of them. The amount of indexes is overwhelming but you still have to try to get in them.
Spending your time trying to get a site to rank well is surely worth the effort. Considering what can be gained, it is very important to rank high on the first page for traffic and converting your visitors to buyers.
The assumption that being on the first page is winning is a bit misguided and a variety of factors will come into play when accessing the effectiveness of the position of each listing. It is true however, that first page results will be clicked on more than second page results. But it is all about page position.
Take a look at the sponsored listings above the organic search results. You will quickly realize they actually push organic returns down the listings. If this helps the searcher is debatable, but it does not help the internet marketer.
If the advertisement satisfies the query, which it should, it won’t help you as an internet marketer unless you buy in. After you’ve gotten to the first page and ranked in the fifth position, you will now be pushed below the fold as a result of a paid listing.
When you look at the search results you’ll also find sponsored listings on the right hand column of each page. These listings also draw clicks and dilute the organic listings. If you optimize your site or individual page for a single search term, you better be above the page fold to get the maximum benefit from your first page ranking.
Considering there are thousands of Internet Marketers competing in hundreds of search engines for millions of keywords, getting on the first page of the SERPs is quite an impressive accomplishment in and of itself. However, if you want to win in your niche, you will absolutely need to be in the top three, it is your best chance.
Do You Want To Dominate The SERPs And Be One Of The Top Three Listings. What You WantIs A Great Internet Marketing Tool And You Will Succeed.
categories: SEO Software,Internet Marketing Tools,Internet Marketing,Internet Marketers.,Internet,Marketing,Software.,Website Promotion,Search Engine Optimization,SEM
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