A problem with clients is that they know what they want but don’t know the correct terminology for design. so when they meet with designers they end up getting frustrated when they don’t get what they asked for. As a designer working in the business for a few years now and I find that this is a very common problem that could be resolved with some effort on both the designers and clients part.

I have lost count at how many times I have had written requests from clients for a specific style of design; let’s say art deco when the client actually meant modern. Unfortunately there is no real way to grab the whole world and make them sit in design classes or even art history classes. So how do we resolve this common problem? Well we really can’t but what I will advise is that any business owner out there that is about to purchase a logo design or a web template design or any type of print work please do some research before you spend your time and money and someone else’s time and money trying to guess at what you really meant.

There are many websites that give ideas or trend which you can use as examples of what you like to show the designer. Sending the designer you hire an example image of the styles you like helps eliminate a lot of confusion and a lot of wasted time. I know when clients sent me a logo for style; for example the apple logo and they called it formal but I would know what they meant was more in the lines of modern and I ended being right in my assumption.

My suggestion to designer and client, is go over the design information, send in sample images and communicate to make sure what you are asking for is the same thing the other is imagining. There’s nothing worse than spending hours designing something you believe is what the client was asking for and find out they meant something completely different. It is also very frustrating for the client to have to wait for a design anxiously to find out there was miss communication and they have to wait for a new design all over again.

As much as we would like to point fingers at the clients, and they want to do the same to the designer it really is no ones fault. There are a million design styles and they constantly change. In a perfect world everyone would be informed of everything but we all know that’s not the case. I suggest try communicating as best as possible and things will get resolved fairly easy, be patient with each other and be aware that just as much as you think the designer miss understood you, it could be you that’s giving the incorrect information. Work together is the key to success.

Learn more about logos design. Stop by Alex Grey’s site where you can find all kinds of online logo designs at a price that can help you.

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This entry was posted on April 28, 2011 at 7:53 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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