By giving a little thought to the type of venue where you will be using your stand, it will help you to make the best choice of fabric for your stand, whether this is a roller banner stand or a pop up display stand. There are many different types of fabric and fabric finishes so it is important to choose the one that is just right for your requirements. The most important things to ensure that your fabric is strong and has edges that are not only resistant to curling but also to tearing and even more importantly that the printing will not fade and that the whole banner will be waterproof.

It is also vital to make sure that your pop up displays and roller banner stands meet the fires safety regulations with regard to being fire retardant to the standards required by the venue you will be exhibiting at. Different venues have different safety standards, some are stricter than others and if you plan on exhibiting where regulations are stringently enforced, you need to get a stand that comes with NFPA 701 accreditations.

Do you need the fabric used in your banner to block any light from shining through it (completely opaque fabric)? If this is important to you, a vinyl banner may be a good option as with some fabric banners, light shining from the back of your exhibit may cast shadows on the front of your banner graphic.

Is being environmentally-friendly an important aspect of your company’s business? If so, you will want to choose a fabric with a large component of recycled material and containing no PVC. You will also want to choose a printing process that uses water based rather than oil based inks. It is now possible to get water-based latex inks to provide a very durable yet eco-friendly surface.

It is worth asking yourself whether or not the graphics you choose will be reusee many times or are they for single use? To remain looking good through multiple uses, it is vital that the fabric you choos is not only durable in terms of resisting scratching and tears but that it also resists fading and will not get damaged by water. Lamination is a process that will protect your banner against all these eventualities. The graphic is printed onto opaque polyester film and then laminated with polycarbonate. Laminated banners can be as thin as only 12 mm but can be laminated with a matt material to reduce glare and protect the image from tears and curling.

In order to make the best possible purchasing decision when buying new roller banner stands and pop up displays, take the time to ask yourself the questions posed in this article and you will save money and still get the best possible stand for your requirements.

For a complete guide to pop up displays and roller banner stands visit http://popupdisplaysguide.com today.

Tags: advertising, business advertising, business markting, Business Sales, Business Strategy, marketing, Pop Up Displays, sales, trade show stands, Trade Shows

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Posted in marketing by Alison Graham No Comments Yet