Wag the Dog Marketing on basic steps of on site organic search engine optimization.

Keyword Research: Supply and demand keyword research is a must in order to determine what phrases, relating to your products and services, you’re going to market via search engine optimization. Opposed to popular opinion, you do not want the broadest phrases related to your offerings.

You are far more likely to have success when you don’t make great efforts to search optimize phrases that your competitors are endlessly targeting. You want to focus on phrases that do relate to what you offer, however are not so competitive. You’d rather have 1% of 1000, then 0% of 5,000,000.

Good Keyword Content: Write good content about the phrases you’ve selected. Be sure to write only one article per phrase. Make sure to sprinkle your chosen keyword into the headline tags, and throughout your article using it more in the beginning and ending of the article. Think of an hour glass.

Use related keywords throughout the middle of your article to gain a wider range of first page search rankings for more phrases.

Effective Meta Tags: Search engines don’t put as much importance on good meta tags as do humans. When you find sites that are first page Google website ranking, the most important aspect is getting the click, and therefore it’s how the description appears.

You wouldn’t pay to run poor newspaper copy, so write good, catchy descriptions on all of your pages. Another trick is to capitalize the first letters of all the important words in the description. This catches the eye and gets the click.

Internal Linking: Link your home page to your most important content pages, and then those pages to the less important pages. Make sure all pages use their main keyword as anchor text in a link pointing elsewhere. Be sure to link all pages back to your home page.

We know these steps are the basics of on-page search engine optimization tips. However they are all important, so do them right and you’ll surpass all the garbage out there and skyrocket your income on the way.

Bark at Susan Walker and get info on local seo optimization, today, or just learn more about how local SEO optimization can help your business.

Tags: advertising, Internet Marketing, marketing, search engine optimization, seo

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