Everyone wants to be #1 in Google. And if you’re not number 1, you are most likely vying for the next two positions. This is because the top 3 positions are the ones that bring in the most money. In the extremely competitive world of cyberspace, everyone certainly wants to be the top dog.

But let’s face it, search engine results on your brand might not always churn out the most favorable results. In fact, there are even instance that search engines spit out websites that badmouth your brand. What’s worst is that most customers now do a search on Google or any other search engine before deciding to buy. Google results that give negative reviews in some or most of your top 10 results can definitely waste all your offline marketing efforts.

It’s true that the competition is getting fiercer with all companies in virtually any industry vying to land the precious first result of any search engine. Just how dirty you want to play the game depends on you. You can try to push yourself up the ranks. You can also decide to push negative reviews of the products up the ranks as well. This is why it is important to do reputation management to protect your image online.

Getting to the #1 spot is hard. Protecting yourself from defamation of character is much, much harder. Are you a victim of predatory online practices? Here are some things that you can do to manage online reputation.

One, do nothing and pray that the market knows better than to take them seriously, and that the ruckus will fade way sooner than later. Two, contact the site administrator or owner and politely demand that the offending content be taken off the site. Three, send a legal letter against the site owner for defamation of character with a court injunction to remove the offending content. Four, get professional help by means of a competent search engine reputation management company to reverse the situation and bring down the offending site several pages down the search engine where they can do no damage.

Clearly, the first option won’t get your anywhere and the second is a long shot. But it’s worth a try as it will cost you nothing to request the site owner to be more scrupulous and discerning in publishing defamation slander. You can always threaten costly litigation against them as part of your polite demand.

Going to court is often the last resort for anyone with a grievance but it can be time consuming and expensive without a guarantee that the court will resolve the case in your favor. In the meantime, if no injunctive relief takes place to remove the offending content, the damage to your online reputation goes on until the case is resolved in your favor.

The best solution is to take positive aggressive action with regards to reputation management so you can overcome all the negative comments by your online detractors. In this day and age, it is not enough for brand owners to just promote their products or services. They must be prepared to ensure brand protection as well. This applies to both online and brick-and-mortar businesses. Make sure to get professional help and manage online reputation immediately.

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Tags: advertising, Defamation Of Character, internet defamation, law, legal, Libel Slander, marketing, reputation repair, seo

This entry was posted on November 8, 2010 at 9:18 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in marketing by Jesus Perez No Comments Yet