When it comes to generating sales, either fresh or repeat, trade exhibition is one of the most effective methods. The Centre for Exhibition Research states that sales from trade shows are more than comparative spending on such marketing efforts as direct mail and advertising. In order to make the most of trade shows, you need to be aware of the most effective strategies, which start with the exhibition stand design.

Exhibition Stand Design

The type of exhibition stand design you use will play a central role in helping you attract the attention of your targeted audience. If you manage to make them come to your exhibition stand but your exhibition stand design does not meet or surpass their expectations, they will hesitate to do business with you.

Get in Touch with Present Customers

Statistics from the Centre for Exhibition Research show that up to 95% of executive decision-makers take the opportunity to meet their existing suppliers at the trade shows. Most (77%) decision-makers also believe that exhibitions are a great place to meet new suppliers. It is essential for suppliers to remain in the view of the existing clients in order to maintain their business.

Apart from effectively communicating your intentions to potential customers, you also need to inform them about other trade shows that you are most likely to attend. Get their attention by using pre-show promotional teasers. To encourage potential clients to watch your demos or attend special events, you may have to think out of the box. Disregarding the value of face time is always a mistake. Connection with the hard-to-see prospects may be improved using entertainment.

Encourage Media Coverage

Trade shows generally offer open access to the types of media you are interested in. Make prior arrangements to meet key industry editors face to face to contribute to media relations initiatives, stimulate feature articles in different segments of the print media and develop editor relationships.

If you wish to make an impression on company executives, customers, partners as well as prospects, it will be difficult to find a platform better than a trade show. You can give a speech or moderate a panel for additional media exposure. Start making arrangements as early as possible.

Make Efforts to Increase Brand Awareness and Visibility

Trade exhibitions are ideal for releasing new products and making major announcements. Give reporters covering the show a better opportunity to write about you by carrying copies of professional media kit, including relevant articles, press releases as well as customer testimonials and case studies. The media kit should be available both in print and electronic formats.

Examine Your Competitors

Trade exhibitions also offer an opportunity to examine your competition. You can even carry out a comparative study for detailed assessment.

Looking for experienced exhibition stand contractors to manage your exhibition stand design and build? RB Design & Display have expertise in designing and developing effective exhibitions stands for a wide array of businesses. Get more information at www.rbdisplays.co.uk.

Tags: business, competition, Exhibition Stand Design, marketing, Media Coverage, Product Launches, Prospects, Trade Exhibition, Trade Shows

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