The history of viral video production is an interesting and long one. A viral video is a clip that becomes extremely and quickly popular after it’s shared and uploaded via email or an internet site. Most people associate it with humor, although it can be educational or serious in nature as well. It has basically been around since the internet’s beginning and can be either made by a professional or an amateur.

The idea behind these clips have been present since the dawn of society. It began with the spreading of news and information from person to person and advancements in technology have allowed for the data to be shared increasingly quicker, first with the telephone and now with text messaging and internet sites.

The phenomenon behind this powerful and timeless sharing of information is studied by sociologists and psychologists. The general idea is that beliefs, patterns of behaviors, and information are essentially units of a specific culture and can reproduce themselves in the minds of their hosts. Which means that they can influence the beliefs of others thus perpetuating them.

Viral videos, in the nineties, were shared mostly between groups using emails. One of the very first of these to gain attention was one that was later dubbed the “dancing baby”, as it featured a cartoon dancing baby, and spent months being shown in commercials and television shows. Other examples include early clips that consisted of poorly translated dialogue and short films about the holidays.

Today, thanks to the internet, these clips are able to get passed along and enjoyed dramatically faster. The exact reason that one video becomes more popular than another isn’t fully understood but the hook used to keep an audience interested is a major factor, as is the content itself of course.

These clips have had a number of profound and relevant impacts on society as well. One of the most important ways they can contribute to modern society is through their potential impact on education. For example, teachers in Texas launched a website that was intended to share training and educational videos with other elementary school teachers. The site, which debuted in 2007, now gets millions of hits each week.

Producing a clip has become a popular method for musicians and small bands to share their hard work as well. Bands in the past had to do this the old way, a method consisting of making hundreds if not thousands of copies of their record and sending them off manually to agents and record companies. Once signed, the group’s label had to promote their music videos and CDs tirelessly to get them seen by others. This process is now a thing of the past since a musician can gain fans by sharing and making online videos instead.

The vids have recently had persuasive effects on politics in America as well. A number of debates in 2008 were exclusively uploaded to popular sharing sites, opening them up to millions of viewers who otherwise wouldn’t have seen them.

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