Do you notice that many companies make use of product catalogs for their promotional materials? Don’t you ever inquire why it is so? Perhaps it is for the simple reason that they work.

Women love shopping. No doubt about it. They love to see the latest fashions for themselves, try on dresses, and rummage through shops for some good finds. But if a store can’t bring the ladies in, why not bring the shop to them?

Catalogs are great marketing tools. Some women consider shopping a therapy, but if they can’t go to a store, looking at catalogs can also do wonders. The professionally photographed apparels, if placed correctly on the pages, can attract even the choosiest of buyers. Catalogs are similar to women’s magazines in a sense that they are both good “reading” materials for women.

Clothes on catalogs are usually a preview of the latest or trendy fashions from a company, which is a great attraction for those who adore fashion. They would be able to get the latest fashion even before it hits the market.

If shopping is a sport for girls, it’s a burden for men. That’s where catalogs come in. According to books, the famed ladies’ underwear label Victoria’s Secret was started by a man by the name of Roy Raymond in 1977. He was embarrassed to buy lingerie for his wife in a department store setting so he opened a shop that is men-friendly. Not only that, he also made mail-order catalogs so those who couldn’t or didn’t wish to go to his store would still be able to browse the products. And what a success it has been.

That’s not all. Apparels catalog makes men pay notice. Catalogs about hardware tools, car parts and accessories, and electronic gizmos get men’s attention, true, but so do their physical store equivalent. He can spend time inside a hardware store or car accessories shop, but a man won’t linger any longer than needed in a boutique. If a man needs a white shirt, he will go directly to a shop in the mall that sells white shirt and leave as soon as he pays for one. But for a woman, if she needs a white shirt, she will comb the whole shopping center and enter several stores that sell it before she buys one, and most likely, a whole lot of other things]items as well before exiting the shopping center.

So if an apparel store can bring all its items to a man through a catalog, he will also be forced to look at the other items as well, thus, he may include one or two more purchases.

A catalog also attracts potential new buyers. There are those who don’t enter a boutique just because they are not familiar with it. Curiosity doesn’t bother them, so even if the label has a new batch of styles that they may like, they won’t learn about it. But there are also those who are interested but are afraid to enter a shop because they might find the items too pricey for them.

Catalogs are a big help to a clothing shop if done the right way. Of course, they should have great images of the clothes, complete product info, and an excellent layout to reach its goals. Because the success of the catalog is based on whether people would actually want to open its pages, and that’s not achievable when you have a badly created catalog.

Those who are not familiar with the brand may find something that will interest them through catalogs. The prices, as well as the item’s available sizes, colors, materials, and price, are displayed so whatever question they might have may easily be answered.

A Company brochure is a highly effective business marketing tool. See how a catalog and brochures can help you rake in profits.. Unique version for reprint here: The Product Catalog: A Truly Effective Advertising Tool That Helps Rake In More Earnings For Your Clothing Business.

Tags: Brochure, Company Brochure, corporate brochure, marketing

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Posted in marketing by Daniel Walker No Comments Yet