A really growing tourist area of the world is the Queensland of Australia, and Australia has good success marketing this area to the people. They have so much sunshine that the area has long been called the Sunshine State. In addition to the sun this means they don’t have much rainy weather which makes it a fantastic tourist destination any time of the year.

In order to make another push in the tourism department Tourism Queensland will be introducing a new slogan for the region at a event on the Gold Coast. The newer slogan, Queensland, Where Australia Shines, will be replacing the old one, Where Else But Queensland. The new slogan is a better choice for the area.

Now surely one might think that this change doesn’t hold a real impact for the region but when backed by an over four million dollar investment campaign, should really play a key role in helping to boost tourism for the entire region especially with all the additional press this region is getting from the upcoming Oprah visit as well. This comprehensive campaign will be a global one and will be working to help further encourage all to visit the region.

Rightfully so, as this region has some of the most incredible shorelines and weather making it an incredible destination for travelers to visit and since it also encompasses the Daintree Rainforest and Great Barrier Reef as well, it is an area of natural significance as well. And its new slogan does a lot to tell visitors about the Queensland as it is not only filled with sunshine but also with an Australian population that truly shine as well. And looking to the future they are also planning on launching new brand campaigns for the Tropical North Queensland, Brisbane , Gold Coast, and Sunshine Coast regions during the upcoming year.

The unveiling of the new face for Australia is being done along the gorgeous Gold Coast. There are many people who feel that it is definitely time for the new slogan as the current one has been in use for promoting the Queensland for twelve years. So the time for a change is now, and it will present a fresh appearance for those around the world as they think about this region full of beauty.

Before you make any online reservations for Australia hotels visit goldcoastinformation.com.au today to discover the region. Goldcoastinformation.com.au can help you with many things including finding a Gold Coast accommodation if that region is attractive to you. Also published at The Queensland Gets A New Slogan.

Tags: advertising, Australia, Holiday, islands, marketing, Queensland, Slogans, Travel, Vacations

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