Mar 11
8
This Is Why You Should Use Fan Pages From Facebook To Attract People
In our previous issue, you learned how Facebook helps businesses attract new clients. For this issue, you will learn how to build a Facebook Fan page for your own business.
Any successful business executes a good amount of social interaction and social media management. Without having good rapport with your audience and without having reliable online presence, business is dead.
A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its effect to culture and everyday life is so astounding that simply having a Facebook page can literally make or break any starting company.
As mentioned in the previous issue, a Fan Page is not only a good idea for your business but for your prospective clients as well as it allows them to connect with you easily. When credibility is concerned, although most audiences still look for official websites, most will consider a Facebook account to suffice if there’s an absence of such.
Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A mere profile page is associated with individuals and may not be as believable. Reserve your business name right away and search for names similar to your own in the same industry as your own company.
For instance, if your company name is TASTY Ice Cream and you find a page with almost the same name in the same industry, then find a way to distinguish your name. Come up with descriptions like ‘TASTY Philadelphia Homemade Ice Cream’. This way, you are hitting two birds with one stone. You’ve just given out your location right away which helps your audience in determining your geographical background and you’ve found a way to make your name sound different from the other.
This can be done after you’ve set up a user name. To get a user name, you need to have at least 25 Fans.
You can also gain credibility by answering all necessary inquiries in your profile. An in-depth profile that tells about your background, short history and shop locations is certainly helpful. In addition to being complete, your content must also express some creativity. In many cases, people will regard your profile as the basis whether they would add you or not. You should always keep in mind that a successful Facebook Fan Page means having a constant flow of followers online.
When using Facebook for Business, part of creating a good brand is by customizing it by adding store photos, product photos, notes and the like. Be careful with what photos to add. If you are posting photos and you don’t want them stolen, place a watermark as a warning. Focus on the fact that you are building a brand here. Anything too personal might make you lose credibility, so do not add photos that might compromise your brand such as personal photos, informal company party documentation, internal problem discussions and the like. Lastly, don’t forget to add your contact numbers, addresses and emails where they can reach you when you’re offline.
For a more sound online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.
Watch out for our next issue soon. We will discuss about getting people to like your business page on Facebook.
Is your business using Facebook for Business? If not, what’s keeping you? Know more about effective Facebook marketing here.
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