Getting hired as a Search engine optimization specialist (SEO) is not as easy as it appears. There is a reason why an SEO specialist in Egypt commands premium compensation. If you are interested in obtaining a position within the search marketing industry, or doing SEO in Egypt, you need to be able to pass a rigorous interview. Below are several questions one may encounter during such an interview.

1.) Are you Adwords Certified?

This is the first cut-off question you can expect. Nearly all accomplished SEO specialists need to have a strong understanding of paid search, in addition to natural search. Think of it this way, how can one optimization a website for high placement within Google, if they do not understand how Google’s revenue model works?

For example If someone have a website about Cars, they will want a lot of Car buyers to visit their website via natural search results. However trying to optimize the website to rank for the keyword “Cars” would be very difficult, at best. More important, the search phrase “Cheese” would draw significant traffic.

Basically, this kind of traffic will contain a big percentage of non-buyers as well as buyers. Understanding which keywords or key phrases converts visitors to buyers, for advertisers. Will definitely help to determine the best keywords or phrases for search engine optimization.

2.) What is the optimal keyword density should a target phrase or keyword be, within a given piece of content?

In some ways, this is a trick question. It will test to see how current the candidate with his optimization knowledge. Several years ago, SEO experts discovered a loop-hole within Google. They found that if they wrote their web content in a certain way, which it would list highly within the search engine results pages (SERPS).

More specifically, if the keyword phrase represented about 4% – 5% of all words, within the content, Google would optimize for that word. In the last 24 months, Google has picked up on this trick. Now, they will penalize web sites that has keywords “stuffed” into it. Their algorithms can also read the keyword phrases, within the context of the content.

Google developed their algorithm so nowadays they can discover whether the key phrase has been forced into the content or whether it is relevant to it. Most SEO experts nowadays recommends from 1 % to 2% keyword density in any given piece of content.

3.) How many keywords should an SEO expert optimize, on any a given page?

Your search engine optimization efforts might be diluted if you targeted more than 2 or 3 keywords per article or page, this assumes that your article have 500 words of content. If it have more than that there is a chance you can succeed at targeting more than 2 or 3 keywords. If less you have a better chance at targeting 1 or 2 keywords per page.

Learn more about How to interview an SEO Specialist in Egypt. Stop by Amr Elkirsh’s blog where you can find out all about SEO in Egypt.

Tags: Internet Marketing, marketing, search engine optimisation, search engine optimization, seo

This entry was posted on August 2, 2010 at 9:29 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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