E-mail provides an intensely efficient and inexpensive way of sending your message out to customers and prospective customers. And the simplicity and the great value that you can achieve using email as your primary follow-up technique is second to none.

Nevertheless before rushing into setting up your e-mail promotional program, it’s worth spending a little time to plan and make sure that it will deliver results for you. These are some basic ideas to get you started.

The topic line on the e-mail is vital – most folks delete just promotional e-mails and so you have to be a bit more creative with what you write, to encourage them to open your e-mail and read the contents. At the same time, make sure that your subject line reflects the content in some way, like a newspaper headline reflects the editorial.

After grabbing their attention with a good headline, make sure the content of the email is worth checking out too. Do not only do a promotion – entertain or teach your readers so they enjoy receiving your emails.

Keep the sentences and paragraphs short. You’ll find that it’s simpler to read on-screen when there are no more than 3 lines of text together.

Perhaps the most import of all email marketing tips is to include instructions on what to do next, to get your clients to contact you, or buy something. Make sure you have some kind of call to action in at least 1/2 your mails.

Use opted-in mails for your list because sending email to folks who have not asked for them is just spamming, and you know how you always feel about receiving e-mail from someone unknown to you.

Ensure that no attachments are ever sent with your e-mails. The majority of IT businesses around the planet advise that attachments are potentially infected and this could simply mean that your emails can be blacklisted and are not very likely to get read. Instead of having attachments on your e-mails, it is very much more effective to just add links to web sites and other Internet resources.

Finally ensure that you check read each email you send out to eliminate mistakes. Silly typos can reflect badly on the quality of services your business provides.

Lee Duncan is the author of Double Your Business: Breakthrough The Barriers To Higher Growth, Turnover and Profit. Also he is a leading business coach with a powerful obsession towards client results.

categories: marketing,business,small business,entrepreneur,email marketing

Tags: business, email marketing, Entrepreneur, marketing, small business

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