Jul 10
20
My Friend The Social Media Monarch
In the circle of friends that I have made online, I have one girlfriend that is the lady of Social Media. When the rest of us were hearing about this new thing on the net, she was already fully in place on six of these groups and had started three more for her targeted group. If there is something new online, my girlfriend hears about it first.
My friend Lisa led the pack as this new phenomenon came into being across the internet. She sent out emails telling everyone they must join up. The question most of us asked of her was: why? So she began to explain the facts of this new internet tool to all of us.
Lisa explained that this was the newest thing to come on the scene for marketing online. That instead of emailing people until they were sick of hearing from you, or even worse spamming, that now you were going to make relationships with people. While it may seem like a slower way to do things, that in the long run these relationships would be better as they would be targeted.
Building the trust factor is what these sites are all about. They want to trust you before they join you. By building relationships you are building that trust one person at a time. When they trust you they will tell their friends that you can be trusted.
We all know and trust Lisa, so of course we began to follow her. And we all learned that again she knew what she was talking about. You do build up relationships through this medium. It was more about whom you knew than what you know. It is slower, but relationships can be built and friendships forged.
It does not matter how many websites you have if no one sees them. This tool of the internet introduces you to other people who might like your product, and they know other people. Everyone likes to share what he or she likes. If they like you and feel they can trust you, they will follow you and bring their friends along.
One thing we learned from Lisa was to watch which groups we decided to join. There are so many, and she told us to look for a group that would be good for targeted prospects of what we were promoting. If you are selling cars you do not want to join a group for new moms! If you sign up for too many and cannot keep up with building the relationships, then you have wasted your energy. Sign up for fewer and work on building those relationships. Each of the groups seem to target different groups so you want to join ones that target people that would be good prospects for what you promote.
The smart marketer will be involved in a few of the social media groups. It is a great tool that when used properly can help you grow your business with a strong foundation of people that know who they are following and why.
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