Definitions of some English words can change quite rapidly these days. In the recent past the meaning of words was often very fixed. Today the meaning can change in the blink of an eye. With faster and newer ways to exchange ideas such as Twitter and with wider and more culturally, socially and educationally dissimilar groups connecting together – words are put back on the anvil of evolution and changed into something new and more reflective of current life.
B1G1 (Buy One Give One) partners business enterprises with charitable cause right around the globe so that every business sale makes a significant difference somehow, somewhere, every second, every day. And it does much more than that. It adds a powerful marketing ‘engine’ building your own attractiveness.
As the age old adage says, health is wealth. Here we are speaking about soul’s wealth. Nutritious food is good for one’s health because body can absorb its essence – it is ditto with our life. When we espouse life in its entirety, enjoying all the impressions and sensations in it, our soul will be able to take in its ‘quintessence’, coming to terms with the core of our existence, and helping us to live our lives to the highest. Masami Sato shares the mystery of living a complete life in this excerpt from her latest book, ONE.
Part One of Three
Buy One Give One (B1G1) is the home of transaction-based giving.