When setting up a website, search engine optimisation should be top of your list of important rules. People generally use Google or Bing to look for sites on the internet and if your site is not optimized, you will not appear in the search results. Optimizing your site is a way for the engines to spider you so that they can put your website at the top of the results list.
IT specialists discover that Internet users can only wait for 8 to 10 seconds for the page they are requesting to download. A few seconds delay is forgivable though. But to keep them waiting for more than 30 seconds without any feedback, online businesses can say goodbye to their target customers as well as to their profits.
Some say that meta tags have no effect on your placing with the search engines. Well that is nearly correct except for one ” the description meta tag. Most search engines (including Google) do not in reality take it into account for ranking purposes ” yet ” many use it in their search results.
A search on any search engine for a well known keyword yields thousands, if not hundreds of thousands of results. In such a situation, how a website gets itself among the topmost results of a query for a particular keyword is known as Search Engine Optimization or SEO. Finding a place within the top results on related and important searches increases the number of people who are drawn to your website and hence you do more business. That is the reason why SEO has become so important.