Walter Keichel’s book ‘Lords of Strategy’ delves into the ‘secret intellectual history of the new corporate world’. Fifty years ago, strategy was not a matter of mainstream enactment but in the 1960′s the corporate world was turned upside down by cutting edge business consultants: Bruce Henderson, founder of Boston Consulting Group, Bill Bain, creator of Bain & Company, Fred Gluck, Managing Director of McKinsey & Company and Michael Porter, Harvard Business School professor. These men transformed the way we look at business and the way business and finance are taught in universities all over the world. The element of strategy that is now so pervasive globally had to evolve from conceptual to theoretical to template tactic to exercisable and strategic.
The objective of today’s CEO is survival; survival in terms of enterprise position. The CEO has to pick up the shattered remnants left behind by the lies and failures of elected officials and institutions. Today’s senior executive needs to be a congressman, judge, mayor and priest all rolled up into one. The livelihood of one’s employees/constituency depends on the expansion tactics, emotional stamina, intellectual foresight and willingness to enter into an economic cage brawl to protect the company, shareholders and employees that depend on the entity’s survival for monetary sustenance.
For decades economic realities have been placed under a black veil of secrecy with its truths and lies known only to the institutional banking elite and we the public just stand like an ocean of monkeys. The system was never exposed, insiders never spoke out.
The internet and boiler-room stock promoters are constantly selling unsophisticated investors the dream of Penny Stock Elixirs and Alchemical shortcuts to Wealth. They ask you to make a few sacrifices here and there and in the end your dreams of massive liquidity, a butler pockets loaded with cash will come true.
As the global economy becomes more uncertain, entrepreneurs and CEOs are evaluating their fundraising strategies as traditional institutional lenders and government grants are become less available. For solid companies with profits there is a strong possibility of going public.
Selling Shareholder Offering: The Key To Raising Fast Capital For Pre-Public Companies. As a consultant who has taken many companies public on the OTCBB (Over The Counter Bulletin Boards), consulted on even more and turned around and structured more companies I can even count, there are a few common threads inherent in all of them.
So is business a form of warfare? If it is who are the pawns and who are the kings? Let’s look at the facts and past the 1980s clichs that chant: Greed Is Good and Business Is War as those chanting these phrases are often on the sidelines and not gifted enough to be on the field and playing and have no choice but to live vicariously through those they are jealously watching.
I consult in the turnaround sector with public companies on the Pinks, OTCBB, London Exchange, Frankfurt Exchange and every exchange in-between and everyone seems to have the same issue: there stock isn’t trading at the price they desire and they are dying to find a way to fix the problems that are hindering their trade. It usually comes down to a few basic elements. Use each of these elements with caution as this industry is full of predatory organizations and consultants and can be dangerous to amateurs. If you’re a newbie, that’s ok. Do what you can but know when you are in over your head and turn the remaining process over to people that swim with sharks for a living.
Corporate strategies’ consulting is, in its truest essence, a dirty business. Few understand this tiny, yet elite genre of consulting and even fewer are masters of its concepts. The same principles applied by this select faction of specialist should be applied by CEO’s and company executives in all industries.
Growing your company sales by adding promotional and sales agents and increasing your marketing exposure is an obvious way to beef up revenues but few companies consider the virtually instantaneous power of strategic alliances. Creating strategic partnerships with ‘would be’ rivals and companies that cater to your business genre can help you rapidly take possession of your market.