Keyword density is the total word count on a web page and is conveyed as a percentage. How you convert this is if you have 100 words on your web page, and a specific keyword is use five times, you determine the keyword density by dividing the total number of keywords by the total number of words that are displayed on the page. The equation is 5 divided by 100 = .05. Then multiply the above by 100, giving you 0.05 x 100 = 5%.

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it. Remember that this rule applies to every page on your site. It also applies not just to one keyword but also a set of keywords that relates to a different product or service.

Simple steps to check the density:
* Copy and paste the content from an individual web page into Word or Word Perfect.
* Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’.
* Write down the total number of words in the page for use later on.
* Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
* Hit complete and the system will give you a word count on the Keyword you’re seeking to find.
* Using the prior total word count for the page and the total number of keywords you can now calculate the keyword density of the page to change accordingly.
* Keyword Density % = Keyword Word Count / Total Word Count

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Pay per click marketing can be simply understood as an online tool that brings traffic to your site. If you have an online business or you are a business owner that wants to promote your product online, traffic means potential customers coming to your site. If you are someone who has a website that may not be selling anything, traffic means getting good moneymaking opportunities online.

The methods of which pay per click marketing works may be easy but like any other advertising methods, there are also pitfalls to avoid. Thus, it is recommended to fully understand the process to make you implement the technique correctly.

If you want to promote your business in the internet using the pay per click tool, you will be placing your ads and text links to other websites. Every time an interested individual browsing in that website gets interested in your ad, you will then pay the website owner for that click. Cost involved is dependent on how many clicks your ad receives from unique clicks.

Another way of doing pay per click advertising is through search engines like Google. You can bid along with other advertisers and business owners of an ad spot in the search engine results page and once you win the bidding and you get your ad posted at a strategic place in the search engine results page, you will then pay for every click that is generated by your ad. This rate is the one you presented in the bidding process.

To illustrate, if you bid for the keyword “mobile phones” and you won the bid at $1.00, your ad will be placed at the top of the lists when a user types in “mobile phones” in the search engine. If say, 50 users clicked on your ad, you will then pay $50.00 dollars for the 50 clicks on your ad.

Although this kind of technique is widely used online, it also pays to learn and know how this strategy works for you. Pay per click marketing should not just end in bringing traffic to your site. You should keep in mind that bringing traffic to your site is just the start of reaching your ultimate goal in advertising.