Once driving from Windsor, Ontario to Detroit, Michigan, a 30-foot tall tire next to a cartoon character caught my attention. It was the first time that any signage attracted me a lot to try the brand represented by the tall tire. Something prompted me to take the decision. Certainly, the signage served its purpose by making me purchase those tyres.
If you already work in multimedia or deal with digital sign content in your job, you will already know what digital signage is. The rest of will be a little confused as it is relatively a new term even though the concept has been there a long time.
Digital signage is exactly as it sounds, it is a sign which displays a digital image or words. If you have never seen a sign that was digital then you have not been looking. These types of signs are very popular and are quickly replacing the common sign that is made up of cloth or paper.